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Manages a product's lifecycle to ensure profitability and increase brand presence and awareness. Implements standard operating procedures to guide the forecasting of demand and profitability for potential products and drive branding and marketing strategies. Reviews marketing metrics and customer feedback to understand market trends and customer behavior and drive decision-making. Leads and mentors the product management team and acts as a point of guidance for complex or unusual issues. Collaborates with marketing and product development departments to ensure business and customer needs are i more...



Alternate job titles: Brand and Content Marketing Senior Manager | Brand Marketing Strategy Senior Manager | Product/Brand Marketing - Senior Manager | Product/Brand Senior Manager

Manages, develops, and implements marketing activities to maximize sales of an assigned brand. Analyzes brand performance, brand competitiveness, and product trends in the marketplace and develops marketing strategies for a brand. Reviews marketing metrics to determine the effectiveness and value of marketing strategies or campaigns. Leads the development, curation, and deployment of marketing content and identifies appropriate sales channels. Translates marketing initiatives into specific projects and actionable plans. Works with management and team leaders to identify and implement appropria more...


Alternate job titles: Brand and Content Marketing Director | Brand Marketing Strategy Director | Product / Brand Marketing Director | Product Marketing Director

Manages, develops, and oversees the implementation of marketing activities to maximize sales of a brand. Analyzes brand performance, brand competitiveness, and product trends in the marketplace and develops marketing strategies for a brand. Reviews marketing metrics to determine the effectiveness and value of marketing strategies or campaigns. Leads the development, curation, and deployment of marketing content and identifies effective sales channels. Translates marketing initiatives into specific projects and actionable plans. Works with management and team leaders to identify and implement a more...


Manages a product's lifecycle to ensure profitability and increase brand presence and awareness. Implements standard operating procedures to guide the forecasting of demand and profitability for potential products and drive branding and marketing strategies. Reviews marketing metrics and customer feedback to understand market trends and customer behavior and drive decision-making. Leads and mentors the product management team and acts as a point of guidance for complex or unusual issues. Collaborates with marketing and product development departments to ensure business and customer needs are i more...



Alternate job titles: Category Management Analyst, Sr. | Category Research and Metrics Senior Analyst

The New Product /Brand Senior Analyst analyzes and assesses category/brand performance to develop enhanced marketing and sales plans and promotions. Provides insights and recommendations to optimize new product introductions, distribution, shelving, price and promotional mix by analyzing marketing and customer data. Being a New Product /Brand Senior Analyst requires a bachelor's degree. Implements category plans and effective sales materials working with internal groups, suppliers, and others. In addition, New Product /Brand Senior Analyst typically reports to a manager or head of a unit/depar more...


Responsible for leading and overseeing the entire product management function of an organization. Provides vision and leadership to the planning and executing of a product or brand lifecycle. Collaborates with various departments and senior managers to develop the budget for the development and implementation of a product. Requires a bachelor's degree. Typically reports to Chief Executive Officer (CEO). Top level or C level management. Responsible for the development of functional or business unit strategy for the entire organization. Defines corporate vision and strategy establishes company d more...



Leads, plans, and directs all aspects of the implementation of marketing activities to maximize sales of a brand. Reviews internal metrics to understand market demands, technology trends, and the competitive field and develop an effective marketing strategy. Designs product and brand initiatives to align with greater organizational strategy and direction. Researches target customers and identifies effective marketing channels to promote products or brand. Reviews and approves project schedules and required resources to ensure marketing campaigns are within budget and executed on time. Develops more...


Directs and oversees all aspects of a product's lifecycle to ensure profitability and increase brand presence and awareness. Develops and executes product initiatives to align with greater organizational strategy and direction. Designs product roadmap to detail technical requirements, features, and timelines throughout its lifecycle. Defines performance metrics to measure and assess the success of a product. Understands market trends, customer behavior, and new technologies to improve existing products or identify potential new offerings. Requires a bachelor's degree. Typically reports to seni more...


Guides and manages a product's lifecycle to ensure profitability and increase brand presence and awareness. Analyzes market trends and customer behavior to forecast demand and profitability for potential products and drive branding and marketing strategies. Tracks and monitors product or brand profitability metrics such as expenses, sales, and ROI and produces routine reports for management. Coordinates workload and designates tasks or projects to a team of analysts. Collaborates with marketing and product development departments to ensure business and customer needs are incorporated. Acts as more...



Alternate job titles: Global Product / Brand Marketing Manager | Global Product Marketing Manager

Manages, develops, and implements product marketing activities to maximize sales of an assigned product line in international market. Stay abreast of changes in assigned marketing environment. Requires a bachelor's degree in area of specialty. Typically reports to top management. Typically requires 7+ years of related experience. A specialist on complex technical and business matters. Work is highly independent. May assume a team lead role for the work group. more...


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